Not only do events bring in both new and returning customers, they're also a significant source of revenue with people spending more on stand out occasions. But in order to get people in the door on big days, marketing is a must.
40% of event-goers say they are likely to spend more when attending themed events, especially those tied to a unique, seasonal atmosphere.
Pubs with regularly scheduled events see an average of 22% higher revenue growth over 12 months compared to those without event programming.
93% of event attendees share event experiences on social media, offering free exposure for your venue.
Timing is everything
Aim to promote events at least 6 weeks in advance. Social media, email lists, and local advertising should be put to work well ahead of time. This creates awareness and gives customers ample time to plan ahead. Offering early bird incentives can create initial buzz while helping with forecasting demand.
Collaborate with brands or nearby businesses:
Running promotions in collaboration with brands or other local businesses can connect with you with new customers quickly and offer customers added value. A mutually beneficial partnership can lead to better attendance for events, as you can tap into each other's networks.
Reward Loyalty
While it’s important to market broadly, balancing this by considering your regulars and frequent visitors with personalised promotions will make them feel valued as new customers visit your outlet. Think about exclusive offers, priority invites, or loyalty-based rewards for attendance or purchases.
Events happen all year round, think about what’s coming down the pipeline - start now and look at least 6 weeks ahead. Advance planning and strategic thinking is what will guarantee return on investment, connect you with new visitors, delight your regulars and remember the little details that make a difference.
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